MBA’s Teressa Lurk Receives HousingWire 2021 Marketing Leader Award
WASHINGTON, D.C. (July 1, 2021) - The Mortgage Bankers Association (MBA) announced today that Teressa Lurk, Vice President of Marketing and Design, was recognized by HousingWire as a recipient of the publication's inaugural 2021 Marketing Leader award, which recognizes the most creative and influential marketing minds in the housing industry.
"Teressa is the leading creative mind of MBA's brand strategy and is a valued member of our leadership team," said MBA's President and CEO Bob Broeksmit, CMB. "Through strategic planning and teamwork across the association, Teressa continues to lead successful marketing campaigns that drive membership growth and generate awareness and participation at conferences and our many products and services."
The Marketing Leaders are selected by HousingWire's Selection Committee based on their professional achievements within their organizations, contributions to the overall housing economy, client impact and personal success over the course of their careers. These stand-out professionals are made up of strategic and creative marketing executives who demonstrate leadership by continuously growing, leading and motivating high-performing marketing teams.
"The housing sector is driven by sales and marketing agility and execution. The successful market-share leaders consistently demonstrate a commitment to marketing strategy, superior communication and a passion for the technology that builds relationships and closes transactions," said HW Media CEO Clayton Collins. "The Marketing Leaders award recognizes the CMOs and marketing executives who drive outsized business outcomes, transform brands and make everyone around them better."
Lurk has been a member of MBA's marketing team since 2003 and has advanced through a series of positions of growing responsibility. As Associate VP, she led the strategic development and execution of MBA's product and event marketing. In 2012 and 2013, she played a lead role in the creation and roll out of MBA's new brand identity. She is a marketing executive with 13 years of experience in brand strategy, integrated marketing, and product development in corporate and nonprofit organizations.
Prior to joining MBA in 2003, Lurk was a marketing account executive, creating marketing and development plans at Textilease Corporation, a regional textile company in Beltsville, Maryland. Before that she served in marketing roles for CIVICUS, a global civic awareness society and managed alumni participation and student referral programs for Envision, the company that operates the National Youth Leadership Council and Congressional Youth Leadership Conference programs.
Lurk has a B.A. degree from DePauw University and an MBA from the University of Maryland University College. In 2017 she was honored by Folio with their Top Women in Media Award.
To view the full list of winners, click here.