Affordable Housing: CONVERGENCE
CONVERGENCE is driving collective action with lenders, other industry participants and government partners to facilitate new solutions to our nation's rental and housing affordability challenges. By using a cohesive approach, CONVERGENCE promotes more sustainable, affordable homes for purchase and rental for underserved people and communities, especially minorities and low-to-moderate-income Americans.
How to Get Involved
Key Dates & Events
Affordable Housing Insights: Cultural Competence Marketing and Messaging for Hispanic Homebuyers and Homeowners
May 30, 2024 | 2:00 - 3:00 PM
In today’s diverse marketplace, recognizing and valuing cultural subtleties are essential for forging successful engagements and nurturing relationships. This webinar provides a unique opportunity to delve into the intricacies of Hispanic demographics, preferences, and purchasing behaviors, equipping you with the knowledge to tailor your marketing strategies effectively. Led by a panel of seasoned industry experts, attendees will receive invaluable guidance on infusing cultural sensitivity into their marketing materials, outreach endeavors, and customer interactions.
Moreover, we will explore the incentives and deterrents for reaching Hispanic homebuyers, setting goals to drive engagement and growth. We will also address the risks associated with current products offered by the Government-Sponsored Enterprises and strategies to mitigate them. Finally, the webinar will feature a comprehensive state of the Hispanic housing industry analysis, providing attendees with actionable insights to inform their marketing strategies effectively.
Solving This Together
"Housing affordability is an issue facing millions of Americans, both those who rent and those who want to buy a home. There is no easy solution. The only way we are going to solve this is by getting lenders together with policymakers, consumer advocates, community leaders, and other stakeholders, and using our collective knowledge and experience to find the answers."
Steve O'Connor, MBA's Senior Vice President for Affordable Housing Initiatives
Contact Us
Interested in partnering with us or want more information? Contact us at [email protected].