mPower Moments: Kristin Messerli on Reaching Diverse Audiences
MBA Insights Staff
The Mortgage Bankers Association released a new mPower Moments video featuring Kristin Messerli, Founder and CEO of Cultural Outreach Solutions, who discusses how companies can reach out to diverse audiences with MBA COO and mPower Founder Marcia M. Davies.
The video can be viewed at https://www.youtube.com/watch?v=6ckhF0yo1Bw&feature=em-uploademail.
"Everyone needs to be culturally competent," Messerli said. "Even if [companies] do a big initiative, you can lose a lot of customers and ultimately hurt your brand if everyone's not on the same level."
Messerli said partnerships and connections within diverse communities, such as non-profits and churches that are already invested and trusted in these communities, can help open doors and expand networks. For example, she said her company worked with a Michigan lender that, by working with African-American community leaders, was able to diversify its workforce by more than 600 employees.
mPower Moments is a video series in which Marcia M. Davies, MBA COO and founder of mPower, discusses issues important to the mPower community with guests. Other videos in the series, as well as MBANow videos, Washington Updates and Weekly Applications Survey Updates, can be found on the MBA video webpage, https://www.mba.org/get-involved/stay-connected/mba-video-main-page.