MARKET OPPORTUNITIES AND OPERATIONS TRACK: Marketing Strategy and Lead Generation
Industry strategists address solutions to navigate the challenges of today’s market, where the lowest originations by loan count and the mounting sales expense are putting pressure on the bottom line. Gain insight to optimize your lead generation, sales culture and customer experience to improve conversions, retention and referrals. Sponsored by FICO.
Speakers
Introductions
Michael Singer serves as Director of Marketing for FICO, where he is focused on outreach to mortgage and secondary market clients. A seasoned marketing communications professional, his career has included marketing leadership positions with Fannie Mae, where he served as senior brand manager, the Urban Land Institute, where he was vice president of marketing and public relations, and the Mortgage Bankers Association of America, where he was associate director of marketing. He began his career in financial services marketing at GEICO. He is a graduate of the University of Chicago.
Moderator
STRATMOR Group Customer Experience Director Mike Seminari specializes in operationalizing excellence in the customer journey, implementing creative problem-solving solutions, and identifying opportunities to improve the borrower’s experience through communication and commitment. Under Seminari’s leadership, STRATMOR has become an industry leader in the drive to optimize the mortgage borrower’s loan experience through the company’s MortgageCX service. With more than 20 years of experience in mortgage and banking technology, Seminari has the know-how and the vision to bring insights and technology together to help lenders dominate in the arena of Customer Experience. Seminari has risen to become one of the industry’s leading authorities on Customer Experience through his speaking engagements at major industry conferences, his contributions to STRATMOR-led workshops, and his appearances on industry podcasts and in video interviews. He also shares actionable insights in a monthly “Customer Experience Tip” article and is a key resource in STRATMOR’s Customer Experience engagements. Seminari has a passion for customer experience that is evident in everything he touches. His highest values are kindness, character, and good communication, which makes him an excellent fit amongst his like-minded colleagues at STRATMOR. Some of his favorite quips are, “I won’t eat at a restaurant just because I like the waiter,” and, “Great marketing can sell once, but you need a great experience to sell twice.” Based in Los Angeles, Mike received his undergraduate degree in Finance from Miami University in Oxford, Ohio.
Speakers
Gemma Currier is the Senior VP of National Retail Sales Operations at Guild Mortgage Company. She has over 20 years of combined professional experience in sales operations, enterprise technology implementation and adoption, marketing automation, and sales training and development. Gemma's focus as a mortgage executive has been to create enterprise scale across the organization to enable sales teams to grow their business, convert at higher levels, provide an exceptional customer experience, and retain customers for life.
Along with a pulse on the mortgage marketplace, PRMG Chief Lending Officer and partner, Kevin Peranio continues to exemplify what it truly means to be an active executive leader in the mortgage industry. Kevin is responsible for overseeing all production, including working with the sales and operations teams within the loan manufacturing process. His primary goal is to enhance the overall customer experience when doing business with PRMG. This includes creating robust reporting features along with consumer-facing activities and modern lending technology to ensure accountability at all layers and levels of the process. In his own words, “the inside drives the outside”. Since joining PRMG in 2010, Kevin led the Southeast Region to become the #1 Ranked Region for PRMG, reaching this milestone in record time. This achievement ultimately propelled Kevin to becoming one of the youngest partners at PRMG. Kevin is also a Four-Time President’s Cabinet Member and was recognized by NMP as a Top 40 Under 40. He is a national speaker within the mortgage industry, and has been interviewed on several podcasts, including speaking at HousingWire’s Engage Marketing Summit, AIME Fuse, ICE Technology, and other industry events. Most recently, Kevin has become known on LinkedIn for his insightful ‘Walk and Talk’ video posts, and for his Instagram ’KP Talks Dollars and Sense’ Podcast where he shares his perspective and knowledge on a wide range of subjects. Mr. Peranio received his Bachelor of Science in Advertising Business from the University of Texas at Austin.