General Session: Beyond Borders – Successful Case Studies in Association Collaboration
Hear from two state association leaders as they share their successes in partnering with other state and local associations to expand membership, replicate high-impact programs and initiatives, engage young professionals, and strengthen their advocacy strategy. The discussion showcases what can be achieved when associations collaborate across state lines to amplify their impact, even when they differ in resources, size, and structure.
Speakers
Speakers
Ashley Logan is a respected industry leader and advocate with more than a decade of experience advancing the industry through strategic leadership, collaboration, and community impact. She currently serves as President of the Louisiana Mortgage Bankers Association (LMBA), where she has played a central role in rebuilding and strengthening the association—driving engagement, elevating key voices, and positioning LMBA for long-term statewide growth. Logan currently serves as Vice President and Director of Strategic Lending Initiatives & Advocacy at Eustis Mortgage, leading community lending, market advocacy, and bank partner development.
Scott Norman is the current CEO of the Texas Mortgage Bankers Association. A 30-year mortgage banker, Norman got his start as a loan officer with Temple-Inland Mortgage Corporation, later becoming President of the Austin and the Texas Mortgage Bankers Association. In 1999, Norman captained the original campaign to amend the Texas Constitution to authorize reverse mortgages in the state. In addition to his work in the Lone Star State, Norman has testified numerous times about mortgage lending before the legislatures of California, Arkansas, and Minnesota to help craft legislation to protect homeowners around the country. In 2017, Scott was awarded the Larry E. Temple award, the highest honor the Texas MBA can bestow to one of its members, for his work supporting the mortgage banking industry in Texas.
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