Jay Plum

James “Jay” Plum serves as Executive Vice President and Head of Real Estate Lending (Mortgage and Home Equity) and Indirect Auto Lending. He oversees the Origination and Servicing activities of those secured products. Before joining Fifth Third in April 2021, Jay served for 12 years in roles of increasing responsibility at Huntington Bancshares, most recently as executive vice president of consumer finance. In that position, he was responsible for the origination functions of mortgage, home equity, personal loans, and for card products. Under his leadership, the mortgage lending grew to be the top mortgage lender in Ohio and home equity grew to be a top ten lender in the US. Jay joined Huntington in 2009 as director of consumer lending after serving five years at Citizens Bank, where he rose to president of home lending, including mortgage and consumer lending. Jay began his career at Bank One in Cincinnati. He also worked for Provident Bank in Cincinnati, where he was manager of consumer lending, mortgage and card services.