Julian Hebron

Julian Hebron is founder of The Basis Point, a sales and strategy consultancy to banks, lenders, and fintechs, and a consumer finance media brand. The Basis Point advises innovators in lending, banking, and housing on their most pressing issues. Informed by 2 decades of sales and marketing expertise with UBS, Wells Fargo, loanDepot, and LendUS (now CrossCountry) — plus helping several fintech firms grow into category leaders — Julian’s accessible analytical style connects the right dots, and distills industry noise into actionable intel for banking, housing, and fintech leaders.