BREAKOUT SESSION: Winning Strategies for Smaller Lenders
As larger players scale through technology and M&A, small and midsize IMBs must find new ways to differentiate. This breakout provides practical strategies around niche market focus, partnership models, technology investments, capital strategies, and talent approaches to stay competitive and resilient.
Speakers
Speakers
Karen Kreutziger Powell is the Chief Executive Officer and current Chair of the Flat Branch Mortgage Board of Directors. With over 24 years of experience in the mortgage industry and 15 years at Flat Branch Mortgage, she has grown into a key industry leader in the Midwest. Flat Branch has grown into a leading presence in the industry across divisions including retail, wholesale, servicing and insurance. She serves on multiple advisory boards, including RESBOG within the MBA. Recognized as a 2023 Vanguard recipient, her mission is to empower families to achieve homeownership across the nation. Karen is passionate about giving back to the communities we serve and most proud of helping launch The Giving Branch, an employee funded non-profit that supports our local communities.
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