MBA Joint Trade Letter on Clarification for Federally and State Regulated Reverse Mortgage Advertising
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The undersigned represent a group of reverse mortgage lenders, marketing agencies, and compliance professionals operating under the strict regulatory framework governing Home Equity Conversion Mortgages (HECMs) and proprietary reverse mortgage loans. We respectfully submit this joint request for reconsideration or clarification of how Google’s Sensitive Interest Categories policy is applied to our age-restricted mortgage loans, particularly on platforms such as YouTube and Google Ads.
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