Using Data and Technology to Connect with Today's Buyers to Increase Homeownership

May 14, 2024 3:00 PM-4:00 PM Cross-Functional Education Leadership & Management Loan Production (Origination, Underwriting, Processing) Residential Technology Webinar
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Member Price$0.00
Non-Member Price$399.00

About the Event

*This is a sponsored webinar. Please be advised your contact information will be shared with the sponsor.*

The landscape of homebuyers is changing. According to Freddie Mac, there are currently 5.4M millennials who are "mortgage ready." In this session, panelists will share strategies on how to engage and connect to this high growth/high potential segment by learning how to build trust with today's buyers while growing your sales funnel with new leads.

Join MBA Education and industry experts for a discussion on how to grow your existing market share and ensure you have the strategies necessary to effectively speak to today's home buyers. Panelists will provide examples of successfully bringing a multicultural recruiting and lending strategy from a concept to reality. Participants will walk away with best practices to grow your multicultural market share for your organization.


Tuesday, May 14 (3:00 PM - 4:00 PM ET)


  • Understand the market forecast for today’s buyers
  • Understand your lending footprint in underserved markets
  • Identify the product needs to fit the market demands
  • Learn how to educate and speak to diverse markets to attract talent and buyers
  • Learn how to systematically target Realtors and buyers to grow your multicultural market share

Experience Level

  • Entry-Level
  • Intermediate
  • Advanced

Target Audience

  • Executive Leaders
  • Compliance Leaders
  • Marketing and Sales Leaders
  • Product Development
  • Recruiting Leaders 
  • Mortgage Loan Originators


  • Moderator: Jon Penniman, Associate Director, Analytics & Systems, Mortgage Bankers Association
  • David Blazek, Director of Product Development, Guild Mortgage
  • Brian Hale, Founder and CEO, Mortgage Advisory Partners
  • Heidi Iverson, VP Strategic Partnerships, Mobility Market Intelligence
  • Chad Jampedro, CEO, Bonzo 
  • Tony Thompson, Founder and CEO, National Association of Minority Mortgage Bankers of America  


Sponsored by: