Affordable Housing Insights: Culturally Competent Marketing and Messaging for Hispanic Homebuyers and Homeowners

In today’s diverse marketplace, recognizing and valuing cultural subtleties are essential for forging successful engagements and nurturing relationships. This webinar provides a unique opportunity to delve into the intricacies of Hispanic demographics, preferences, and purchasing behaviors, equipping you with the knowledge to tailor your marketing strategies effectively. Led by a panel of seasoned industry experts, attendees will receive invaluable guidance on infusing cultural sensitivity into their marketing materials, outreach endeavors, and customer interactions.

Moreover, we will explore the incentives and deterrents for reaching Hispanic homebuyers, setting goals to drive engagement and growth. We will also address the risks associated with current products offered by the Government-Sponsored Enterprises and strategies to mitigate them. Finally, the webinar will feature a comprehensive state of the Hispanic housing industry analysis, providing attendees with actionable insights to inform their marketing strategies effectively.

Date/Time

• Thursday, May 30 (2:00 PM - 3:00 PM ET)

Objectives

• Address the importance of understanding and respecting Hispanic values through culturally competent marketing
• Provide practical tips on incorporating cultural sensitivity into marketing materials, outreach efforts, and customer interactions
• Gain valuable insights into the demographic's preferences, buying behaviors, and the factors influencing their decisions, while discussing strategies to overcome disincentives and risks, particularly associated with high DTI loans
• Discuss the significance of community engagement in marketing to Hispanic homebuyers, highlighting successful approaches and best practices, while emphasizing the role of the GSEs in providing incentives for loan officers to serve these borrowers

Experience Level

• Entry-Level
• Intermediate
• Advanced

Target Audience

• Loan Officers
• CRA Officers
• Affordable Housing Lenders
• Originators

Speaker(s)

• Moderator: Gene Lugat, Executive Vice President, PrimeLending
• Abraham Reyes Pardo, Vice President, Urban League of Philadelphia
• Jason Riveiro, Executive Director/CRO, National Association of Hispanic Real Estate Professionals®
• Jorge Rivera, Program Manager for UnidosUS Wealth and Housing Alliance