Julian Hebron is founder of The Basis Point, a sales and strategy consultancy to banks, lenders, and fintechs, and a consumer finance media brand. He advises top innovators in lending, banking, and housing on their most important and complex issues. With over 25 years in executive sales and marketing roles for companies like UBS, Wells Fargo, loanDepot, and LendUS -- as well as today's fintech disruptors -- Julian’s accessible analytical style distills the noisy consumer finance and real estate space into clear insights that banking, housing, and fintech leaders can relate to.