Series Summary

This webinar is the third in a six-part webinar series on “The Physics of Affordable Housing” which features experts speaking on different housing affordability topics.

Each session will be a 45-minute interactive conversation offering a variety of perspectives.

Summary

Women, whether as heads of households or key influencers within a family, often drive decisions about homeownership. Single women represent the second largest cohort of homebuyers, but despite their growing purchasing power, they still face challenges in homebuying. This webinar features a group of experts who will share their insights on how to reach women in the housing market, including ideas for different strategies, tactics, and partnerships.

Time

2:00-2:45 PM ET

Objectives

• Understanding the market opportunities and challenges for women homeowners
• Insights into the messages (and messengers) that will help reach women
• Ideas for partnerships that will help you bridge the gender gap

Who Should Attend?

• Single-family residential membership
• Residential Mortgage Banking Executives
• Heads of Production and Business Development
• Loan Officers
• Branch Managers

Moderator

Speaker(s)

• Marisa Calderon, Executive Director, NCRC Community Development Fund and Chief of Community Finance & Mobility, NCRC
• Kristin Messerli, VP, Mortgage Sales at Experience.com
  
• Jillian Olinger, Chief Mission Officer, YWCA of Columbus
  

mPower Members: Use promo code CONVERGENCE100 to register for this webinar for free.

Contact affordablehousing@mba.org or click here to learn more about CONVERGENCE.